Author: Scott Schatzle

Tips to Scam Proof Yourself in 2025

The frequency and efficacy of scammers has increased over the years. A report from the FBI says that losses to cybercrime activities is up nearly 200% since 2020.[1] And with the improvements in artificial intelligence, we can expect scamming will only get more devious and lucrative in the years to come.

Education, intelligence, and success in life do not protect someone from being a victim. The best defense is a good offense. And a good offense begins with humility – understanding that anyone at any time can become a victim to a scam, including you and me. The next step is to be familiar with the different types of scams, and their methods, and create defenses to avoid becoming a victim.

Scams Today

There are many ways people are scammed these days. A few include romance scams, tech support scams, password compromise/reset scam, and scam awareness scams (when the scammer claims to be from a reputable company, says you are being scammed, and offers to help you). I cannot list every way in which we can get scammed, but there are a few dependable defenses that will greatly reduce the likelihood that you and I become victims of a scam.

The scam artists today might have a lot of information about you. They may know who you associate with and companies you do business with. Through hacking and spoofing, they can contact you while appearing to be a known contact or business. They often trigger feelings of fear, greed, love, and/or loss to get you motivated. And they may work under the shroud of urgency and secrecy.

Tips to Protect Yourself from Scam Artists

  • Never click a link in an email or text, even if it is from someone you know or a company you do business with. If you think it might be legitimate, go to the company’s website by typing the URL into a web browser.
  • Never give remote access to your phone or computer. Whether it claims to be IT support or a bank trying to “help” you, giving remote access to your accounts is like giving a thief a key to your home. Double and triple check before giving remote access.
  • Look at the email address of the sender, not just their name. Many deceptive emails will come from companies you do business with. By looking at the actual email address of the sender, you can decipher if this could be legit or is a scam.
  • Share with a trusted individual. Have someone you trust – a family member, close friend, or myself, to talk to if anything happens out of the ordinary. Scams are often more detectable by 3rd parties (because emotion is not in play for that person). This is essential if you are told not to tell anyone or are coached on what to say – those are huge red flags!

In financial planning, we often talk about accumulating assets and then using those assets wisely when you retire. We focus our attention on making wise investment decisions and growing your portfolio. But all of that is moot if you become a victim of a scam. Therefore, protecting yourself from becoming a victim to a scam is a new, and essential, part of the financial planning process. And I am here to help you.

– Scott

 

©2024 The Behavioral Finance Network.

 
[1] Internet Crime Report 2023, FBI Internet Crime Compliant Center. Apr 4, 2024.

The Goodness of Gratitude

Tis the season of gratitude! Thanksgiving is perhaps one of the most underappreciated holidays, but most needed. Given the contentious and divisive election season we have endured, and the possibility that the winner is not what you wanted, it may be difficult to be thankful. But it’s worth the effort because gratitude results in greater and more enduring contentment.1

Contentment is Not Circumstantial

There is no doubt that when things go our way, when we get our desired outcome, it is easy to feel grateful and be content. That’s like riding a bike downhill – it doesn’t take much when things are easy.

But when life doesn’t go our way, we can still be content. And that’s because our contentment has more to do with the focus of our lives than the circumstances of our lives. Granted, this may not be easy. When going through a personal trial it can be like riding a bike uphill – it can take a lot of effort!

The good news is that each one of us is in control of what we focus on, and what we choose to let go.

Reflecting and Expressing Gratitude

While the media reminds us of everything that is wrong in society, we can choose to take time each day (or week) to reflect on the good things in life. That will increase our personal contentment, despite the challenges of life.

And when we include others – when we recognize how others have helped us, and express that gratitude to them, it is a double whammy. Not only is our contentment increased from expressing gratitude, but we help another feel valued, which increases their contentment.

Thank You

I am grateful for you. Thank you for your trust and confidence in me. Thank you for the privilege to know and work with you. Thank you for taking my advice, even when it goes against what may feel right. Thank you for being a patient investor, I know it’s not always easy. And thank you for choosing me as your partner on this journey.

– Scott

 

©2024 The Behavioral Finance Network. Used with permission.


The opinions voiced in this material are for general information only and are not intended to provide specific advice or recommendations for any individual. No strategy assures success or protects against loss.

1. https://time.com/5026174/health-benefits-of-gratitude/

The Best Financial Resource for Advisors

Investors have many different financial news outlets across various media channels to select from to get their desired news. Most investors want to be informed – and information is usually good, but it depends on what it is informing you of. How do you discern between financial resources that are beneficial for you and those that are best to avoid?

The Bias of News

As I mentioned in last month’s article, the media only survives if they can get eyeballs and clicks. They must attract attention in a very loud and busy world, and then must keep that attention. The best way to do that is to ensure their news is produced in a way that provokes hot emotions such as anger, fear, sensationalism, and hyperbole.

Is a new agency bent on provoking and attending to hot emotions beneficial for you? Those don’t sound like emotions conducive to thoughtful decision-making. Nor are they emotions that identify with a happy and high quality of life.

The Media Often Misleads

News seldom pertains to just facts, especially financial news. Facts are interspersed among personal viewpoints, spurious forecasts, and whatever else they have to say to get you to tune in.

On Sept 5, 2024, Barron’s ran the following headline:

Stock Markets Must Heed Recession Alarm Bells, It’s Not Just a September Scare

This ran on a day the markets hit all-time highs. And those highs continued throughout September. Not only do they sensationalize things; they are often quite wrong. And that’s because their job isn’t to get anything right. It is just to get you to click.

I Am Your Best Financial Resource

The media may be 24/7 and promote many tantalizing headlines, but I am your best and most reliable financial resource. Not only do I understand your unique situation, your goals, your plan – I also have your best interest at heart.

Please reach out with questions about what you read or hear. If the news has you concerned – contact me. I am your best financial resource no matter what is going on. That is an honor and a privilege for which I am very grateful for.

– Scott

 

©2024 The Behavioral Finance Network. Used with permission.

 

Why the Media is So Negative

Have you noticed that the media tends to have a negative bias to the things they report? Every now and then there is a positive story, but it appears that the vast majority of headlines and stories are negative in nature. There is a reason for this.

The Media’s Goal

We could surmise that the media’s primary function is to inform the public. There is no doubt the media uses information as a deliverable, but the primary goal of the media is to make money. They need to sell ads. And to sell ads, they need eyeballs – your eyeballs.

A study by the NIH found that negative words in headlines increased consumption of content, whereas positive words decreased consumption. The report said, “For a headline of average length, each additional negative word increased the click-through rate by 2.3%.”1

Oh, The Irony

While negativity has increased in the media over the years, it has occurred at a time of great prosperity and mostly positive economic conditions. It is ironic that the media increased its usage of negative words during a period of significant wealth creation. Markets have soared over 500% in the last 25 years, despite the negativity along the way.

This helps us realize that negative headlines (frequency and intensity) do not reflect reality. They reflect what will give media companies the best bottom line.

What to Expect

Expect such negativity to continue. In the media there is a saying, “If it bleeds, it leads.” Expect to see more blood (negativity) because that’s what generates the clicks.

As we come into the election season, with a very divided nation, it is reasonable to expect the negative headlines to become more frequent and intense. We cannot control the media headlines, but we can control whether we choose to tune in.

And remember, history shows that negative headlines do not reflect what is really going on. If you come across something that concerns you, let’s talk. I am here to help you filter the noise and consider only those things that are pertinent to your plan and desired outcomes.

– Scott

 

©2024 The Behavioral Finance Network. Used with permission.

 
1. Negativity Drives Online News Consumption. Found at https://pubmed.ncbi.nlm.nih.gov/36928780/

When a $20 Bill is Worth More Than $20

Last month’s global Windows outage, which took many businesses offline, is a great reminder of how sensitive computing and the cloud can be. You would think that something that prevented people from corresponding via email and incapacitated Delta Airlines for days would be a malicious virus. But that was not the case. This was simply a software update containing an incorrect code. Something so simple did so much damage!

The Wisdom of Emergency Funds

I often speak with clients about the wisdom of creating a robust emergency fund. An emergency fund is an account that holds some amount of cash (or cash-like) savings. The idea is that if an unexpected event took place that required a significant cash outlay (new roof, medical bills, unemployment, etc…) you wouldn’t need to sell your investments to take care of yourself.

But after what happened last month, I believe it is also important to establish a “Cash Stash” – physical currency you keep at home that can be accessed at any time.

Creating a “Cash Stash”

Let’s say something like this happened again – whether it was due to a faulty software update or a purposeful cyberattack. What if it affected electronic financial transactions (debit card, credit card, ATM)? In that case, having a few $20 bills at home could be worth much more than $20. The grocery store or gas station may not be able to process a credit card transaction, but they may still be able to transact in cash.

Prudent financial planning is not about trying to control or guarantee outcomes – as much as we wish we could. It is about anticipating what could happen and taking action to ensure that if it were to happen, we would be okay.

In financial planning, just like insurance, we don’t hope negative things will happen. But if and when they do, at least we will be prepared for it and in a better place than if we had buried our head in the sand.

– Scott

©2024 The Behavioral Finance Network. Used with permission.

15 Years Later: Learning from the Global Financial Crisis

15 years ago the markets began to recover from the most severe economic crisis since the Great Depression. The Global Financial Crisis resulted in many jobs lost, stock markets losing half their value, and the personal and psychological toll was significant.

The GFC was the greatest test of investor fortitude this generation has experienced. Many well-intentioned investors sold stocks as the market went down. Every experience, whether positive or negative, is an opportunity to learn from the past and make better decisions for our future.

How Much Gain Did You Experience?

Since the market hit bottom in March 2009, the S&P 500 Index is up over 800% or 15.9% per year.1 How much of that gain did you experience? The only way investors didn’t participate in all the gains of the recovery was because they sold when markets went down. In fact, that’s what the average investor did. But we want to be better than average.

Selling during scary and uncertain times usually is referred to as “getting to safety.” While getting to safety provides an immediate psychological benefit, it often results in a very real financial cost. Next time you feel the need to “get to safety” perhaps it can be re-framed as “reducing my future return.” Because no one sells and gets back in at the bottom. The only way to participate in all the gains of the market is to ride out all the temporary losses that come along the way.

Sage Advice for the Future

Howard Marks, a well-respected investor and hedge fund manager, gave great advice to help investors capture market gains. He said,

“Our performance doesn’t come from what we buy or sell. It comes from what we hold. So the main activity is holding, not buying and selling.”

When markets are scary, uncertain, and the outlook is dire, the natural reaction is to sell. But the best response and main activity for long-term investors is to hold. That won’t be easy, but that is why you have me! Our focus, energy, and efforts are in holding through the inevitable and occasional difficult economic periods so we can participate in the wealth-creating power of the stock markets.

– Scott

©2024 The Behavioral Finance Network. Used with permission.

1. S&P 500 Index from 03/2009-02/2024. Performance includes reinvestment of dividends. The Standard & Poor’s 500 Index is a capitalization weighted index of 500 stocks designed to measure performance of the broad domestic economy through changes in the aggregate market value of 500 stocks representing all major industries. All indices are unmanaged and may not be invested into directly.

Achieving Success

As the year comes to an end, it’s a good time to reflect upon the year behind us. The good things, the bad things, and the success we achieved along the way.

Sometimes we rely upon favorable circumstances to achieve success, but circumstances are often beyond our control. While our circumstances can make it easier or more difficult to achieve success, they do not create success on their own. Researchers have found that mental toughness and perseverance predict our level of success more than any other factor.

Making Your Own Success

Jeff Olson, author of The Slight Edge, found that our personal success in life comes down to a simple formula. We generally know what activities will produce success in a given realm. Then we just apply the formula – Create simple daily disciplines and do them without fail. Notice the word “simple?” These should be small things you can do daily.

Success isn’t a secret formula. Often the greatest difference between achieving average results and being successful comes down to consistently doing the simple daily disciplines, the daily habits. These habits may not appear to be working in the short-term, but they will compound over time. Having perseverance and mental toughness is crucial to achieving success.

Success in Investing

The media often refers to “smart money.” I don’t know why because they are known to make some pretty costly decisions. And intelligence has very little to do with investment success. Warren Buffett said that once you have an average IQ, what sets apart successful investors is their ability to control the urges that influence us to make unwise financial decisions.

These urges are natural, and they are hard to fight off. It takes mental toughness to ignore the feelings and headlines. It takes perseverance to remain disciplined and patient when the market is irrational.

But that is why you have me! I understand the urges, how we can alleviate them, and remain focused. I am here to help and guide you along your financial journey. Just like with a personal trainer, sometimes it is easier to exhibit mental toughness and persevere when you have someone cheering you on. Onward and upward!

– Scott

©2023 The Behavioral Finance Network. Used with permission.

Timing the Market

Why is it that many investors feel the urge to time the stock market? Since 1950, stocks have been in a bull market 83% of the time – despite all the crises and corrections.1 You would think investors would be happy with that kind of result. But that isn’t the case. Investors spend a lot of time and energy attempting to avoid losses, which ironically, leads to lower long-term performance.

The Cost of Timing the Market

Morningstar recently released their annual Mind the Gap report, which compares investor performance with the underlying investments. They found that, over the last 10 years, investors underperformed the very funds they were invested in by an average of 1.7% per year.2 This finding is not unique as it confirms what Vanguard also found.3

This underperformance is largely attributed to the timing of purchases and sales of securities. Investors are influenced to buy after things go up (chasing what is hot) and sell after experiencing losses as investors attempt to “get to safety.” But with a market that is historically positive most of the time, why do we feel the urge to try to time it?

Thank Your Brain

Our desire to avoid all losses, even losses that may be temporary, is driven by the way we are hardwired. Our brains are sensitive to financial loss because they are viewed as a threat. They threaten our comfort and potentially our livelihood. And what does the brain do with a threat? It seeks to avoid and eliminate it. Therefore, the urge to time the market is completely normal and natural. But that doesn’t mean it is beneficial.

Investors may wish to exert greater control over these urges so they can make better investment decisions. I think that is a wonderful endeavor, but it is difficult! You need almost superhuman willpower to overcome these innate urges.I have identified two ways that make it easier to control the urges to time the market:

1. Don’t watch the markets. If you don’t look, the urges lose their power.
2. Talk with me – that is what I am here for. Timely perspectives can help investors remain grounded and ensure decisions are in line with their plan.

– Scott

©2023 The Behavioral Finance Network. Used with permission.

1. Callie Cox, eToro, tweeted data on June 12, 2023 found at https://twitter.com/callieabost/status/1668360824593809410?utm_source=substack&utm_medium=email
2. Morningstar, Mind the Gap, July 31, 2023
3. Vanguard, Advisor’s Alpha, July 2022

The Virtue of Slowing Down

Time is an interesting dimension. It is a fixed measurement, yet our perception of time varies greatly depending on what we are doing.

It has been said that the longest eight seconds in life is riding a bull. I never rode a bull and have no interest in testing that statement for myself. So, I will take it as fact. But even so, eight seconds is eight seconds – regardless of what we are doing.

It’s About Perception

Time seems to “fly” when we are engaged in a fun, exciting, or stimulating activity. And it appears to stand still when we are scared, anxious, or bored. In other words, the things we enjoy in life make it “go” quickly, while the things we dislike seem like they last for an eternity.

This means that when we are engaged in desirable activities, such as summer vacation with the family, it may be worthwhile to take a moment to slow down and reflect on the experience. This will allow us to relish the moments and the subsequent memories – which we can call upon during the more difficult times.

Slowing Down & Investing

Slowing down can also help us make better financial decisions. Financial information comes at us quickly, and because it has to do with gains and losses, can cause us to become emotional. Responding immediately is a natural impulse and can feel great when we are emotional, but it is seldom beneficial…especially when it has to do with money.

Slowing down empowers us to take a more mindful approach to the decision at hand. We are constantly bombarded by the news du jour, brash opinions, and impulses to respond quickly. How does one slow down? The first step is to commit to make more mindful, less emotional financial decisions. The next step is to contact me – I will help you through the process.

One of the things I love most about being an advisor is helping investors ignore the noise and take a more deliberate and mindful approach to their decision-making. It not only improves decisions, it also improves the investor experience. I am here for you!

– Scott

 

©2023 The Behavioral Finance Network. Used with permission.

 

The Eventual Recession

Since early last year economists, market experts, and even corporate CEOs were predicting a recession for this year. Most of them said it would happen early in the year.1 A recession was the consensus view among experts, almost a foregone conclusion. With inflation surging to 9% last summer and the Fed aggressively raising interest rates, it was an easy story to sell…and believe.

Fast forward to the present. The same experts that said we would already be in a recession are now pushing their recession forecasts to the end of the year and even into 2024. Because recessions are normal functions of capital markets, eventually we expect to get one. So long as forecasters keep pushing out the date, they won’t be wrong – just “early.” And that is the crux of financial forecasts: you have to be correct in prediction and timing.

Recessions Are Not Equal

Recessions come in different sizes and durations. Some are long and deep (Global Financial Crisis) and some are brief and shallow. And others, like the COVID-19 recession, were deep but very brief. In fact, most people don’t even realize we were in an official recession because it was the shortest recession in history and the recovery was swift.2

Many investors associate recessions with markets going down. Yes, that has happened and can happen. But markets have also gone up during recessions. Even if someone could accurately predict a recession, that doesn’t mean we would know how the markets will perform, which can influence an investor’s allocation.

A Greater Risk

While many people focus on the risk of a recession occurring, I think the greater risk is how investors respond to forecasts and expectations of a recession. After all, recessions don’t cause people to miss their financial targets. It’s investors’ reactions and investment decisions that influence their financial success (or failure). Peter Lynch said it best:

“Far more money has been lost by investors preparing for corrections or trying to anticipate corrections than has been lost in corrections themselves.”

– Scott

 
1. https://www.cnbc.com/2022/12/23/why-everyone-thinks-a-recession-is-coming-in-2023.html
2. https://www.cnbc.com/2021/07/19/its-official-the-covid-recession-lasted-just-two-months-the-shortest-in-us-history.html

 

©2023 The Behavioral Finance Network. Used with permission.